Writing a social media marketing strategy

To use the template, simply click the Download button in the upper right-hand corner. Editorial calendar template There are two important types of content calendars that a social media manager will almost always make use of. The first is the editorial calendar, which will gather all your content projects into one document to help you plan and schedule each release. Get the free guide right now!

Writing a social media marketing strategy

It was designed to provide guidance and to share the lessons learned in more than three years of integrating social media into CDC health communication campaigns, activities and emergency response efforts.

In this guide, you will find information to help you get started using social media—from developing governance to determining which channels best meet your communication objectives to creating a social media strategy.

You will also learn about popular channels you can incorporate into your plan, such as blogs, video-sharing sites, mobile applications and RSS feeds. This toolkit is intended for a beginner audience, although some viewers with an intermediate level may find parts of the toolkit useful.

What Is This Guide For? How Should It Be Used? As a health communicator, you craft health and safety messages that can have a profound impact on the public. Using social media, these messages can reach more audiences and have an even greater impact on the public. This Guide aims to assist you in translating your messages so they resonate and are relevant to social media audiences, and encourage action, engagement, and interaction.

It is largely tactical, giving you specific ways to write for social media channels. Although a wide variety of social media tools exist, this Guide will focus on three specific channels: Facebook, Twitter, and text messages short message service, or SMS.

Introduction Social Media and Communication Strategy Keep in mind that social media is one tool in a larger communication strategy.

Always consider your overarching communication goals when developing social media activities.

writing a social media marketing strategy

As with all media outreach, the keys to an effective social media presence are to… Identify your target audience. Select the appropriate channel for your message. Decide upfront how much time and effort you can invest.

A reader often sifts through an onslaught of information, skims topics, and browses sites to determine where to focus his or her attention. To ensure that the reader does take the time to read your messages, social media writers should… Understand the audience they are trying to reach.

Apply health literacy principles. Follow plain language best practices. Use social marketing concepts to improve communications. Know Your Target Audience s One benefit of using social media is audience segmentation.

You can develop messages that are specific to the concerns, needs, and desires of a particular demographic. Likewise, understanding your audience will help you select the best channels for reaching specific audiences with your messages.

People access information in different ways, at different times of the day, and for different reasons. Using market research, metrics, and other data to define your audience needs will be important in selecting the most effective channels.

Each social media channel is different in the way it engages communities and manages content. Understanding how people naturally use or participate in different social media channels will help you determine your engagement strategy.

If limited literacy skills are an issue for the audience you are trying to reach, then find out if and how they use social media. They might be more attracted to audio-visual content than written messages.

Appendix A provides key points on several of the audiences the CDC reaches. Health Literacy Now more than ever, health literacy matters. Laws such as the Patient Protection and Affordable Care Act of and the Plain Writing Act of require government communicators to make their messages easy to understand, so people can more easily act upon information and make effective decisions about their health.

Research indicates that most health information is not presented in a way that is usable by most adults. Here are some examples: Nearly 9 in 10 adults have difficulty using the everyday health information that is routinely available in health care facilities, retail outlets, media, and communities.

Without clear information and an understanding of the information's importance, people are more likely to skip necessary medical tests, end up in the emergency room more often, and have a harder time managing chronic diseases like diabetes or high blood pressure. About 1 in 3 adults has below basic or basic health literacy skills, which means they would find it difficult to read and follow instructions on a prescription medicine label.

In response to these findings, CDC provides resources to help writers improve communications materials and focus on health literacy issues.

How to create a social media strategy

For help crafting social media communications, please visit Health Literacy: The Importance of Plain Language Often, we in health communication create health literacy problems for our audiences when we present information that makes it difficult for them to understand what they should know and do.

Some of the most common mistakes follow: Using jargon or words and phrases that are not commonly understood by most people. Using plain language helps to correct these problems.An Excellent Business Guide for the Thorough Comprehension and Execution of Social Media Marketing and Adapting Into a Social Business!

Social media has changed the game, and mastering all aspects of social media marketing is absolutely crucial. In social media has become the crucial part of digital communications strategies.

Here are social media trends that will influence marketing in Social media delivers measurable results in sales, leads, and branding. It also enables to reach a large number of people at a low cost. The. Nonprofit organizations have become increasingly social over the past decade.

This social media guide outlines the steps to craft an effective strategy. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.

Every post, reply, like, and comment should serve a purpose. The more specific your strategy is, the more. Social Media Marketing FAQs. What are the best practices for setting up a social media profile? Consistency is one of the keys to social media strategy success, so use the same profile picture and cover image across all social networks, resizing according to the site’s requirements.

Social Media Goals to Consider in Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be.

How to Create a Social Media Marketing Plan From Scratch