Suggestions The Final Step Give a thorough read to the draft for finding any inconsistencies and gaps in structure of the content once you compose the first draft of case study analysis. Have you conveyed the direct and clear message through the written document? Are there the proper evidences? What are the missing points that could make the draft more interesting to read.
Select a Length that Works for You Some marketers say a shorter case study is better, others proclaim the benefits of long-form content. Consultant and blogger Debbie Weil writes that a reasonable word count is words.
On the other side, Kissmetrics co-founder Neil Patel has helped herald the success of long-form content for marketing. Inhe found that longer copy on his homepage yielded him a higher conversion rate and longer blog posts earned him more social shares.
He backed up his encouragement by noting a Moz study that showed higher search rankings for long-form content, too. Though what's best for you is really what you find resonates with your customers.
Tell a Story Marketer Drew McLellan calls case studies the marketing version of Aesop's Fables, they're stories that are told to make a point or teach a lesson about the value of your product. Describe how the challenge was overcome tell of the battle. Sum it up give it a happy ending.
Hero suffers a loss or experiences a serious problem… Hero attempts to resolve issues through usual means, and fails… Hero goes on a journey and discovers an ally or new approach… Hero overcomes tremendous odds to resolve the problem… Hero returns triumphant and tells all about his conquest.
Statement and explanation of the business problem, including key metrics Turning point and introduction of key tools to solve the problem Development and deployment of the solution Results, including key metrics "The reason it works is that it has the structure of an actual story: There may be other structures that could work, and experimentation can be good, but only so long as all these points are covered at a minimum in the final piece.
Apply Steve Slaunwhite's "Case Study Sequence" Another way to look at it is to think of case studies as stories told from the perspective of a happy customer. These kind of stories, says Slaunwhite, are hard to resist reading. Begin by putting the spotlight on the customer, not your product.
Though this section is often skipped, it's worth including, he says. Share the steps the customer took to solve the problem, including other products and services they investigated.
Tell the how customer found out about your company, teeing up the next part of the case study: Share how the customer implemented your product or service, including details such as time commitment or obstacles overcome.
Detail how well your product solved the customer's problem with as many specifics as possible. Slaunwhite stresses the use of hard numbers, such as savings, revenue gains, sales growth and return on investment, along with another customer quote.
Finally, this is where you summarize and close your story. Keep It Skimmable Hibbard, who wrote the book Stories that Sellsays there are two types of audiences: To make your case study skimmable, Hibbard recommends the following characteristics: The headline — Include the number one idea you want to reinforce.
Subheads — Tell the main points of your story in subheads throughout. Pull quote — Preferably a highlighted quote pulled out and enlarged in the final designed format that reinforces the main benefit.
Sidebar summary — Summarize key points in a sidebar. In Weil's write-up on case studies, she calls subheadssuch as "The Challenge" and "The Solution", "signposts". And just like a city keeps its signpost format the same, so too should your case study library.
Disregard Formats In her case study mistakes ebook, Hibbard offers another approach: But the most interesting stories usually take a more creative path. Instead, she encourages you to think about the personality of your audience and consider what would resonate with them most.
Here are three alternatives she recommends: Feature-Story Format - Employ journalism techniques such as a strong lead sentence or opening paragraph, and descriptive subheads as it moves along.
First or Second Person - Best used where individuals or consumers are the audience, rather than business, this type of case study presents stories from the perspective of the customer, speaking in either first or second person, in "I" or "we" terms. It could also be a plus for organizations with little time to invest in case studies as this type of content is fairly simple to produce.
Categorize Your Content "Make sure each case study is tagged within a certain category—like industry or company size, for example—so that when prospects come to your site, they can easily find a case study that speaks to their needs," Sorenson recommends on the HubSpot blog.
See the "Label the Customer" top below 7.Case studies follow APA, a very specific writing style, format, and citation style, which can be difficult to grasp at first.
These resources will prove helpful as you work through the process of producing awesome APA . Sample Outline for Case Study Note: Each of these roman numerals and letters represent a segment of your paper, not a paragragh.
Introduction: Overview of the type of substance abuse issue you are focusing upon, its impact (on society and this agency) and your interest in this agency. When writing a business case study analysis, you must first have a good understanding of the case study.
Before you begin the steps below, read the business case carefully, taking notes all the while. The purpose of this Dissertation and Case Study Handbook is to provide you with basic guidelines for writing a course case study/paper, and dissertation.
Before However, in consideration of strict American Psychological Association (APA) style guidelines.
One Developing Case Conceptualizations and Treatment Plans T his book was designed to help you develop effective case conceptual - ization and treatment planning skills. Case study writing is a simple activity provided you have known the concepts needed to be discussed in case study writing.
This is because understanding the aspects which will help in problem identification and the models used to solve the problem is the main elements to be considered in case study writing.