Case study of california pizza kitchen

What is your assessment based on a VRIO analysis? However, it is worth considering at which price point the value of this reputation begins to diminish, given the nature of the product category itself. Obviously, part of the value of having a differentiated product is the ability to command premium prices for it, and to easily pass increased costs on to a customer base which is relatively price-insensitive. However, the question here is what price ceiling exists on fast food pizza, regardless of its quality.

Case study of california pizza kitchen

Pizza is a whole lot cooler. Celebrities and actors from Ellen DeGeneres to Steve Carell and Jennifer Garner have been making headlines all year by ordering pizza for their audiences and for each other. Even former child star Macaulay Culkin has gotten into the act, touring the country with a novelty band that puts a Weird Al-style pizza twist on old Velvet Underground tunes.

Eat your heart out, Whataburger! Many towns and cities have reached the limit of pizza restaurants that their populations can support. That makes it harder for operators to open new stores and for new operators to get into the business.

Section 1 - Spring 2018

It also means that increasing sales-per-unit—rather than opening new stores—is a key driver of industry revenue. Meanwhile, total pizza store counts in the U. Meanwhile, far fewer pizza shops closed their doors—only 1, units shut down inwhile saw closure of 2, stores.

Independent pizza operations now account for For the record, we always define independents as pizzerias with fewer than 10 units; any company with more than 10 stores is considered a chain.

Technomic, meanwhile, reported data for the top 50 pizzeria chains in relative to The Big Freeze Sales for frozen pizza seem to have, well, frozen, over the past five years, and no thaw is expected soon. According to Mintel, sales grew by only 0. Like other DiGiorno offerings, the Pizzeria!

Restaurants are projected to add jobs at a national rate of 2. Over the next 10 years, the fastest restaurant job growth is projected to occur in Arizona with a rate of Photo courtesy Pizza Cucinova.

In fact, a forecast from Telsey Advisory Group this fall predicted that as many as 2, fast-casual pizza stores could open over the next five years. As we reported last year, a couple of long-established pizza giants have helped spur the growth, with Pizza Inn Holdings launching Dallas-based Pie Five Pizza piefivepizza.

But restaurant chains with no previous pizza affiliation have also joined the movement—Buffalo Wild Wings owns a stake in PizzaRev pizzarev. In the end, there will be only two or three major players. Other leaders include Pieology pieology.

San Diego-based Project Pie projectpie. In the end, we opted to split the difference between the conflicting reports and arrived at our own estimates showing positive growth in total pizza restaurant sales of 1.


Restaurants in this category also make smart use of social media in their marketing strategies, appealing to younger consumers who live and die by their mobile devices. Why would you want to do that?

Photo by Emily Loving. But many customers are still quite picky about quality, and artisanal pizza with premium ingredients maintains a strong appeal.

According to Technomic, more customers now opt for nontraditional pizza ingredients, such as mushroom sauce, provolone, steak and pineapple. For many consumers, local sourcing has become synonymous with quality.

It may imply freshness, quality, exclusivity, artisanal character, sustainability, and socially responsible interactions with suppliers and processors. Customers want to understand the provenance of where their food comes from.The University of Southern California Gould School of Law (USC Gould), located in Los Angeles, California, is a law school within the University of Southern oldest law school in the Southwestern United States, USC Law had its beginnings in , and was officially established as a school of the university in Companies that offer market research services related to the retail industry - restaurants & food service.

Review and compare vendors able to conduct a research project associated with restaurants, food service, caterers, catering, etc. University of Southern California Marshall School of Business FBE Corporate Financial Strategy Fall, for each case I present a number of “study questions.” I will highlight one or more of them in the syllabus Case: California Pizza Kitchen Reading: Is a Share Buyback Right for Your Company “Leverage, Betas, and Taxes.

Taking People With You study guide by DanielleD48 includes 67 questions covering vocabulary, terms and more.

create Lover's line using California Pizza Kitchen specialty pizza. Case for Culture. Retention Recruitment Customer Satisfaction Profits. The Davis Brand Capital 25 measures comparative strength in: brand value, competitive performance, innovation strength, company culture and social impact.

The ranking is an analysis and compilation of data from industry-leading and specialized annual lists, and our proprietary data analysis. Our Work. We know that whatever problem you face in the market, it's unique to you.

When you’re facing a unique problem, you aren’t going to find your solution in an off-the-shelf product.

Case study of california pizza kitchen

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